In 1999 Naracamicie launched a charity campaign in cooperation with Unicef.
Io sono nata con la camicia, loro no!was the slogan for this project helping disadvantaged children in Sudan.
Top model Alek Wek from Sudan was the celebrity testimonial. In that same year, Alek was chosen by People magazine as one of 50 most beautiful women in the world and she was also featured in the Pirelli calendar.
Alek Wek has always worked with organizations such as Doctors Without Borders and Unicef to increase public awareness in issues of vital importance.