Naracamicie, historic Italian brand, a leader in the shirt industry, has been selected by Braun as a collaborator for the presentation of the new CareStyle Compact, a new ironing system which is “twice faster, half large” than any other before.

The partnership started on Wednesday 10th October with an event at Naracamicie store in Corso Buenos Aires, Milan: the “godmother” of the event was Carla Gozzi, Italy’s most famous style coach. On that occasion, Carla offered fashion tips on how to perfectly style the iconic white shirt.

The initiative Naracamicie and Braun will continue throughout October and November in many Italian cities: the stores will host special events where Naracamicie clients will be able to try the new CareStyle Compact technology and enjoy special discounts on Liv’in De’Longhi website.

“This is a very interesting initiative and we were more than happy to participate. We all know that a crumpled shirt can ruin any outfit. Being the shirt a fundamental piece in all of our wardrobes, and the most difficult to iron as well, the new Braun technology will be the perfect ally to all of our clients” says Naracamicie president Walter Annaratone.

“We are pleased that Naracamicie believed in our project and that they agreed to collaborate with us in the launch of this revolutionary technology. The iron is extremely easy to use and thanks to its practical but beautiful design we are certain that everybody will be conquered” asserts De’Longhi Appliances Director Vladimiro Carminati.

Braun CareStyle Compact makes the ironing experience easier and faster: it is considered to be Braun’s more compact ironing system. The Double Steam technology reduces the usual ironing time of 50%, while the patent plate FreeGlide3D ensure a great fluency in all directions. Last but not least, Smart iCare mode, make the machine gentle on every fabric.


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