The adventure of a shirt that began 30 years ago
Naracamicie just celebrated its 30th anniversary. These success-filled years have made the brand the indubitable icon of Italian shirts.
Following fashion trends, Naracamicie has changed its look season after season: its image, which began in the colorful eighties, became minimalist in the late nineties. Today it presents styles with new silhouettes, techno fabrics, and pretty-as-a-picture floral prints.
What’s the secret behind its success? CEO and founder Walter Annaratone sums it up this way:
«After 30 years, Naracamicie has confirmed our successful decision to focus on a single product. We present on-trend collections and pay close attention to details, which lets us maintain our leading position as an iconic Italian shirt brand for men and women».