The adventure began back in 1984 when Walter Annaratone, a Milanese entrepreneur whose family had owned a retail business for decades, decided to launch a shirt store franchise. He realized that there was definitely a place on the market in Italy and abroad for a quality product with a sophisticated image.

Two young entrepreneurs named Mario Pellegrino and Enzo Pellettieri joined him in this ambitious project. The first store, inaugurated over 30 years ago on Via Montenapoleone in Milan, is still a point of reference for the sales network and brand image.

Thanks to the brand's steadily growing success on the market and its popularity with customers, Naracamicie stores have opened throughout Italy and abroad. Today there are approximately 380 stores worldwide.



01 Jan 2014

First boutique in Australia

Naracamicie lands in Australia and opens its first boutique in Sydney.

01 Jan 2014

Naracamicie celebrates 30 years of success

Naracamicie celebrates 30 years of success by producing a limited edition with 6 Italian silk organza blouses.

01 Jan 2010

Naracamicie in Middle East

2010 - 2011Naracamicie consolidates its distribution network in the Middle East by opening stores in Teheran, Dubai, Abu-Dhabi and Doha.

01 Jan 2009

25 years of Naracamicie

Naracamicie celebrates its 25th anniversary by opening new boutiques in Italy and abroad in Lisbon, Prague, Antwerp and La Valleta.

01 Jan 2001

The Russian adventure begins

Naracamicie's Russian adventure begins: the first store beyond the Ural Mountains is inaugurated.

01 Jan 2000

Naracamicie gets renewed

Naracamicie remodels its stores: the décor is sleek and minimalist to showcase the product.

01 Jan 1999

“Io sono nata con la camicia, loro no!” campaign

Naracamicie launches a charity campaign “Io sono nata con la camicia, loro no!” in cooperation with Unicef and with top model Alek Wek as celebrity testimonial.

01 Jan 1990

Nara Maglie

Nara Maglie is launched, the brand extension for men's and women's knitwear.

01 Jan 1985

Nara Idee

Nara Idee is launched, a brand extension for accessories (ties, bowties, cravats, scarves).

01 Jan 1985

Naracamicie expands abroad

Naracamicie expands abroad and opens its first boutiques in Tokyo, Athens and New York.

16 Jan 1984

The Launch

Naracamicie is established. The first store is on Via Montenapoleone in Milan, a point of reference for the entire sales network.